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The CUET Mass Media and Mass Communication Syllabus are broken down into seven units or sections. Each of these seven sections has a number of sub-sections that are approximately equal in importance throughout the paper. For the academic term 2023-24, CUET 2023, a centralized and large-scale common examination for India’s major central universities, is almost ready.
Candidates will be given 50 questions in their Mass media and mass communication question paper out of which at least 40 must be completed. The CUET Mass Media and Mass Communication Syllabus covers topics such as communication, journalism, television, film, radio, cinema, social media, and new media. The process of conveying and transferring information to large groups of people via mass media is known as mass communication. It is most usually connected with various forms of media, including journalism and advertising because its technologies are utilized for the spread of information.
CUET (UG) 2023 Mass media and communication (318) syllabus :
The detailed syllabus of CUET undergraduate Mass media and communciation is as follows :
(i) Culture and Communication What is culture? Relationship between culture and mass media; communication in the cultural context; media as vehicle of cultural transmission; representation and stereotyping in Mass Media.
(ii) Communication and Social Change Social change: meaning; media as a catalyst for social change (with examples of various social movements).
(i) Qualities of a good Journalist. An understanding of the following: nose for News, inquisitiveness, language skills, trustworthy and empathy.
(ii) Ethical Issues in Journalism. A brief understanding of each of the following with examples: sensationalism, fake news, paid news, plagiarism, advertorials, partisan reporting and sting operations.
(i) Advertising concepts & process,
(ii) \Functions of Advertising,
(iii) Types of Advertising (Cross promotions, Merchandise, Convert Advertising),
(iv) Forms of Advertising
(i) Pre-Shooting stage.
(ii) Shooting Stage.
(iii) Post-Shooting Stage.
(i) Writing for Radio
Characteristics of a Radio Script:
conversational language, active voice, simple sentences, avoidance of technical jargons and capability of creating imageries.
(ii) Recording Radio Programmes – Brief understanding of the radio studio and transmission equipment: types of microphones; amplifier, sound mixer, speakers; audio recording.
(iii) Radio Jockeying – Role of a radio jockey; skills required: command on language (spoken and written), connectedness with the audience; knowledge about the recording equipment.
(i) History of Cinema
A brief understanding of the early experiments done by the following: Lumiere Brothers, John Grierson, Robert Flaharty and Dada Saheb Phalke.
(ii) Cinema Genres.
Defining genre theory; an understanding of the various types of genres (with suitable examples): action, westerns, comedy, crime, drama, fantasy/sci-fi, historical, animation, romance and musical.
(iii)Cinema and Social Change.
Parallel Cinema movement in India: Issues depicted and low budget production process (with reference to examples such as Shyam Benegal’s Manthan).
- Social Media
(i) Definition of social media.
(ii) Types of social media platforms- Self-explanatory.
(iii) Role of social media in democracy- Role of social media in creating collective identities with reference to sharing of information; cyber activism (with suitable examples)
(iv) Cyber Crime- A understanding of online bullying; stalking; trolling; online frauds.
(v) Netiquettes- Meaning and importance of netiquettes; an understanding of netiquettes such as:identification of oneself; respect for others’ privacy, use of appropriate language and imagery; do not spam.
- New Media
(i) Internet as the meeting point of all the mass media.
(iii) Mass communication model of a few transmitting to a vast number of receivers.
(iv) Gigantic organization.
(v) Huge technical infra-structure
(vi) Large scale revenue.
(vii) The changed paradigm due to the Internet.
(viii) Empowering an individual to post data on the Internet.
(ix) Information, message in one medium triggering off activity in the others.
(x) Many sources of the same information.
(xi) Distribution of the information between individuals on an unprecedented global scale.
(xii) Rapidity of opinion generation on a local, national and global scale.
(xiii) The socio-political implications of the new information order.
(xiv) The Strengthening of democracy.
(xv) Emerging trends in Mass Communication
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Is mass communication a good career?
Anything can be good or bad for your future depends upon you.If you are interested and persistent for anything it will surely yield you good results.
Mass Communication is a very wide field and you can opt for it anytime. But before that sort yourself out about you interests.What i personally believe is that if you find something interesting enough, you keep yourself intact to it.Else there is no point investing 2–3 years of your life doing something you will regret later.
On the other hand, Mass Communication offers very good and varied options like journalism, advertising,public relation and what not.You can make a real good deal out of it. Mass Communication is a very interesting course which offers you a lot of practical learning too. Not always you have to dig your head inside books. You can instead go out and explore a lot and learn doing the same.
Last words :
The syllabus of CUET undergraduate mass media will help you to understand the portion which you need to focus for preparing for common university entrance test 2023 . The syllabus is the first step to start your preparation for any exam which every applicant must checkout before starting their preparation .Hope you like this article .